NetQuest - Internet Music Testing

How can I control who gets into the test and how often?

When listeners sign up to take the test, they tell us their age group, gender and radio listening habits. If they qualify (based on the screening parameters you've defined), they can immediately take the test at that time. If not, they are told that we will e-mail them at some point in the future to take a music test. Once a person completes the test, they are not able to take the test again, until the panel recycle days you specify have elapsed (30, 60, 90 days, etc.).

How do listeners know when to take the test?

When you begin a new survey period, all listeners that qualify (based on demo, gender and listening profiles), and who have "rested" long enough since the last time they took the test, are automatically e-mailed a personal message from you, inviting them to take the test. A link within the e-mail takes them directly to the music test.

How does NetQuest determine who/how many people to invite?

At ComQuest, we have our own proprietary algorithm for inviting respondents to participate. The formula is based on many factors, including: quota specifications for demo, gender, ethnicity, cume, preference and music cluster attributes; past performance for the radio station in each of these attributes; how long the current test cycle has been active; how long panels have rested; the qualification rate for each of the attributes, and 12, 24 and 48-hour website traffic patterns for the radio station. Actually, based on past historical performance, it's quite easy for a computer to calculate what's required to hit a definitive goal. It's just taken someone like ComQuest to understand and embrace this goal, and program the computer to give us the results we seek.

What about perceptual testing?

You may store an unlimited number of perceptual studies in the system. Any one of them can be "active" at any given time. Each perceptual study may have an unlimited number of questions. There are four basic types of questions: logical (yes/no), pick list (respondents choose selection from pre-defined list of choices), numeric (they type or use spin box to select number), and verbatim (they type up to 512 alpha-numeric characters). Yes/No (logical) questions can employ skip patterns; based on the respondentís response to a Yes/No question, you can dictate what set of questions they answer next.

How many songs can we test?

Up to 40 at a time. However, the fatigue starts to set in with most respondents after 20-25, so keep in mind that your incomplete rate will most likely rise in direct proportion to the number of songs you're testing. However, as each respondent starts with a different song, the "missing" scores will be fairly evenly distributed amongst all songs, even if many people do not complete the test.

When will I begin to see results?

All song scores are captured in real time, so as soon as visitors from your station's web site click on the NetQuest link and take the test, their results will be available to you.

How do I get results?

You can get results in two ways. We will e-mail you a complete set of reports each week, on the day you specify. You can view and print these results in our proprietary NetQuest Viewer software, which you install on your local computer(s). For more frequent song information or more specific details, you can also go to our website at any time and run any reports you desire.

How does Internet testing compare with traditional callout?

The initial contact with respondents is not passive, as it is in traditional callout. You are generally going to attract the more active portion of your audience with Internet testing than you would with traditional callout. After the initial contact, however, the process becomes more like traditional callout, in that they are invited to take another music test only when the system deems they should (based on demo, gender, ethnicity, cume/pref and time-rested attributes). As a complement to traditional outbound callout research, Internet research can shed light on songs that are mutually exclusive to one segment of your audience (the Internet group) vs. the other (traditional callout), or those that are embraced (or rejected) by both groups. There have probably been times in the past when you wish you had more information on a particular song or artist; NetQuest helps fill this void and complete the picture by providing yet another powerful source of information from your listeners.

What if someone tries to sabotage my data?

Security safeguards are built in to the ComQuest system; some of which we do not disclose. Suffice it to say that we are confident that the built-in checks and balances will ensure your data is safe and accurate. Because of the large volume of data created by most radio stations' website visitors, even if there were suspicious individuals being less than honest or trying to sabotage your data, the result of their efforts would be well within the statistical margin of error.

Can I include music clusters/montages in the screening process?

Yes. You can display (up to) five different artist clusters or lifestyle groups, and allow respondents to rate how often they would listen to each (from four options that you can name). In addition, respondents can select the montage that is their favorite. You can use any combination of answers from any of the montages as screening criteria for determining who gets in the test.

What if one of my listeners signs up for the test, but they don't qualify?

Because there are many criteria that a respondent must meet to get into the test, not everyone is going to qualify. However, even if they don't qualify for the real test, the individual will get to take a "virtual test" of a few songs. Virtual scores are not captured or included in your results, but instead gives the listener the feeling of participation in the process. If the individual is qualified at a later point, they will be invited back to take the full test.

What if a respondent starts the test but doesn't finish?

All scores are captured in real time and saved. However, we've noticed that some people like to take the test in more than one sitting. This is allowed, and enables individuals to only score songs that they've missed in subsequent sessions (during the same test cycle.

What other aspects of NetQuest Internet Testing should I know about?

ComQuest has many NetQuest users, and we find it amazing the number of creative ways that stations use this option. For example, some stations look at both callout and Internet research to compare and contrast how similar songs are testing. In most cases it is assumed that the NetQuest test taker is a P1 for your station so it is interesting to see how your most important listeners see you compared to the more random results that you get from callout. On the other hand, using the Internet and asking your best listeners to rate new music can also give your station an advantage. Perceptual questions and montages and other means of screening and really getting inside the head of your best listeners are made easy with NetQuest.

How long does it take to get started?

Once we've received a signed contract, and a check for the first quarter of service, we can get you started that day.

What else does our station need to do to get started?

ComQuest will provide a two-page set-up checklist of items for you to consider, covering things like what you want to call your survey, what demos, gender and cume/preference screening questions you want to ask, and what are the first set of songs you want to test. In addition, you must place a link to our NetQuest server somewhere on your web site.

 

ComQuest, LLC.