Weekly Wizard

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Each week, there are several tasks that must be completed to close out a research cycle, and begin a new one.

 

You can easily navigate through these tasks on your own, using the various icons on the ComQuest main screen, or the menu options.  However, we've made this process easier for you, by putting all the procedures, in sequential order, on one screen.  This is called the Weekly Wizard.

 

Select the Weekly Wizard from the Data Management menu of the main screen.

 

wizard

Weekly Wizard screen

 

There are eight procedures that are all available to you from this one Wizard screen.  You may not need to access all eight procedures each week, but if you do, they're all here for your convenience.

 

As you complete each of the procedures in the Weekly Wizard, the button for that procedure will become disabled, and the word Done! will appear to the far left of that procedure.  This is to help you keep track of where you are in the process.  You can always exit the Weekly Wizard; all procedures you've completed will be saved and you won't lose any data.  You can also reset the disable buttons in the Wizard, in case you want to go back to a previous procedure you didn't complete, by clicking on the Reset All Procedures button.

 

Here's an overview of what each step in the Weekly Wizard accomplishes:

 

Scores Integrity

 

At the end of a research cycle, you should print, or at least view on the screen, a Scores Integrity report. The Scores Integrity report is an audit of all the scores, and the respondents that created those scores, for the research cycle.  Here is where you'll spot any problems with respondents not finishing the test, or those with no scores at all, which is generally the result of a bad transfer to the Fileserver by the interviewer.

 

When you run the Scores Integrity report, you'll also have the option to specify when to call back any respondents that didn't finish the test.  This adds (or updates) a Schedule record for those incompletes, so they will come up on one of the interviewer's Workstations at a subsequent time.

 

Delete Incompletes

 

If you have Completes Only checked on the Defaults / Configure screen, then you will only see scores from respondents that completed the test when you run any of your song reports.  However, if Completes Only is not checked, then all scores from all respondents will be compiled when you create a Job or when you run a song report.

 

Sometimes you may not wish to include scores from respondents, unless they scored a certain number of songs.  The theory is that someone who scored 28 out of 30 songs should be included, while someone who only scored 1 song should not be. Delete Incompletes is where you can delete incompleted song scores from respondents that do not meet a specified song-completion threshold.

 

Batch Reports

 

If you run many of the same reports each week... or you have to run a regular set of reports for a consultant or corporate person, you should consider using Batch Reports.  A batch is a collection of reports.  There is no limit to how many reports, or which ones, are included in a batch.  Thus, you could have 3 different versions of a Positive Acceptance report, for example.  One for each of 3 different demo or gender groups.  You can choose which order to sequence the reports (they'll print in sequential order), and you can even include advanced reports such as cross tabs and perceptual results in your batch.

 

Then, when you want to run the batch, you simply select it from the library of batches, enter your start and end date parameters, and click the Run button.  Much easier than running 10 different reports, one at a time. You can also output all reports compiled in the Batch Reports procedure to Adobe Acrobat PDF files, which can then be emailed to colleagues.

 

Perceptual Reports

 

If you're using the perceptual features of ComQuest, where interviewers ask questions of respondents (other than the basic screening questions), this is where you can print or view those results from within the Weekly Wizard.

 

You'll be asked to select the survey and to define the start and end date and any other demographic or gender restrictions you wish to include.  The Perceptual Reports selection in the Weekly Wizard runs only the Perceptual Summary report, which is good for general purposes.  If you wish to "drill-down" in the data, or run more advanced cross tab or weekly trend reports, you'll have to do that manually from the Analysis / Perceptual Reports menu.

 

Recruitment Quotas

 

This screen is where you define the start date for a new research cycle. When you change the Research Week Begins date value at the top of this screen, all the incidence counters are rolled back to zero. None of your results are deleted or erased; the system merely begins counting all over again, as you've now started a new research cycle.

 

Whenever you start a new cycle, you should also click on the Reset To Defaults button on the bottom of the Quotas screen.  This will copy your settings from the Quotas Defaults screen into the Quotas screen. If any demographic, station or ethnic cells were turned off, because you reached the cap limit for that attribute during the previous test cycle, clicking on the Reset button will automatically turn them back on for you, and configure the quotas for another cycle of research.  You don't even have to remember which ones were previously on or off; the Reset button copies the settings from the Quotas Defaults template for you.

 

If you changed one or more Quota parameters in your system, but when you click on the Reset button, it's still not setting it properly, you should go to the Quotas Defaults tab in the Settings & Defaults screen, and change the setting there. This is the template screen for the values which get copied over to the Quotas screen when you click the Reset button.

 

Reactivate Unqualifieds

 

This is a procedure that you probably will not need to run every week, but you should run it every month or so. It will display all the settings, as they currently are in your Quotas screen, for the various demographic, station and ethnic attributes. You can then reactivate qualified respondents, who might have been Not Qualified during a previous test cycle, or did not complete the test for one reason or another.

 

This is an example of a feature in ComQuest that prevents data from falling through the cracks. Computers are great at date and time-stamping records, and it's easy to go through a data file and find people who were not previously qualified to take your test, but might be qualified this week. If they have no related Schedule record at this time, one is added to the Schedule file, so that these reactivated respondents will subsequently be displayed on the interviewer's Workstation.

 

You can also reactivate rested records; Completes, Busys and Answering Machines.  After trying to call a Busy or an Answering Machine five times without success, ComQuest will automatically rest these respondents.  This keeps your interviewers from churning through the same calls night after night.  Generally, if someone does not pick up the phone after five attempts at various times of the night on various nights, the likelihood that they ever will is quite low.  However, you can choose to bring these rested respondents back into the fold using the Reactivate procedure.

 

After respondents have taken your music the maximum number of times you allow (set on the Defaults / Panels screen), they too are rested. Their records stay in the system, and all their previous test scores are still available for use in any reports you run, but they are basically dormant. They won't get called again to take another test until and unless they are reactivated.

 

Song Test List

 

After running your reports, resetting the Quotas and starting a new test cycle, it's time to update the song hooks in your active list.

 

As a first step, we recommend working from a printed copy of your current Test List.  If you don't have one from last week, simply click on the Print List button on the bottom of the screen.  Then, cross out those songs you don't wish to test anymore, and write in any you wish to add.

 

Now it's a simple matter to update the actual Test List, working from the revisions you've made on the printed copy. Simply click on any song you wish to change. There are three options you have to choose from to change the song you selected:

 

1. Select an existing song to test from the lookup list;

 

2. Add a new song to the Song Library and then place it on the list;

 

3. Replace the selected song with *** BLANK SONG IN THIS POSITION ***, which leaves this position blank in your test list.

 

Question Test List

 

The last procedure in the Weekly Wizard, Question Test List, will let you update the Interactive questions you're asking on the Fileserver.

 

The Interactive questions are those that are recorded on the Fileserver that respondents answer once they're transferred to the Fileserver, but before they begin scoring your song hooks.  Don't confuse these Interactive questions with Perceptual Questions, which interviewers ask before the respondent is transferred to the Fileserver.

 

In addition to asking up to 8 Interactive questions before they score the song hooks, you may also ask one Open Ended Question after they score the song hooks.  This question will ask the respondent to speak their answer, and up to :30 seconds of audio will be recorded on your hard drive. Later, you can dial-in to the Fileserver from the Production Room or a Production Workstation, and retrieve the audio clips, saving them to cassette or DAT.

 

See also

Scores Integrity Report

Delete Incompletes

Batch Reports

Perceptual Reports

Set Recruitment Quotas

Reactivate Unqualifieds

Song Test List

Update Questions