Printed Weekly Trends report
The Weekly Trends report generates five lines of data for each song tested in the current week. The 4-week trend data for each song is included for the Familiarity, Positive Acceptance, Dislike, Burn Factor and Favorite variables. Additionally, as is true with all reports and Browses produced by ComQuest, you may filter in or out desired demographic or gender groups.
The end date you specify in the filter determines what scores will be included in this report. All scores for the 6-day period prior to the End Date you enter on the filter screen will be calculated and displayed under the column to the far right. Scores from 7-13 days prior to the End Date you enter will be under the Last Week column; scores from 14-20 days before the End Date you enter will fall into the second column, and scores from 21-27 days before the End Date you specify will be displayed under the first column.
As you can see, the date you select as your End Date is critical in determining which week particular scores belong to. For example, if today is Tuesday, a score from last Wednesday would be included as part of "This Week" (the 7-day period defined as "This Week" would include all scores collected between and including last Wednesday and today, Tuesday). But tomorrow (Wednesday), that same score will become part of the "Last Week" score totals, as it has now moved one day further away from the End Date you specify for your research report.
If you are using cycles instead of 7-day weeks, the most-recent 4 cycles of data will be used to compile the Weekly Trends report.
For a description of how each variable is calculated, read the section on the basic report for that variable (Familiarity, Positive Acceptance, Burn Factor and Unfamiliarity). As there are so many scores for each song displayed on this report, the report is sorted by Artist and Title, rather than by any of the score attributes.