Quota Defaults

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Think of the Quota Defaults screen as a master template for the Recruitment Quotas screen.  You set your normal requirements for a typical cycle on the Quota Defaults screen, then each week, by simply clicking the Reset To Defaults button on the Recruitment Quotas screen, the settings from Quota Defaults are copied over to the Recruitment Quotas screen.  This is easier than having to remember which demo, station and ethnic cells to turn on each week.  Of course, you can still manually change, or override, any of the current Recruitment Quotas specs on that screen.

 

QuotaDefaults

Quota Defaults screen

 

For an overview of each of the settings on the Quota Defaults screen, see the section on Set Recruitment Quotas.

 

Demo Cells

 

There is one bit of information that is entered directly into the (first tier) on the Quota Defaults screen, and that is the demo cells.  The age groups you enter here are automatically copied to the actual Quotas records, as well as to the Defaults / Demos screen. (These values are copied from the Quotas Defaults screen to the actual Quotas screen when you click on the Reset To Defaults button in Quotas.)

 

Just like you don't have to include all six stations that you listed on the Stations tab of Defaults in your screening quotas, you also don't have to include all the demos (or both genders from each cell) in the demo cells you enter here.  What you do have to accomplish however, is to give interviewers a place to click for all respondents.  You probably will not include 75-year old people in your music survey, however when an interviewer reaches a 75-year old person, they still need a place to click on the screen for that person.

 

Before entering the demo groups on this screen, you should lay out who you want to include in your quotas on paper.  Basically, break down your overall demo range into five or fewer fairly equal age groups.  For example, if you want to include 25-44 overall, you might fill demo groups 1-5 in this manner:

 

       25-29, 30-34, 35-39, 40-44

 

       or,

 

       25-34, 35-44

 

In either of these cases, ComQuest will automatically create a low range of 10-17 and a high range of 45-99 for you. These Low and High options will be available for interviewers to click on in the Screener, but will not be used in your Quotas setup.  They are basically just there to give interviewers something to click on when they reach someone in one of those age groups.  The low range always begins at age 10 and ends one year before your first demo cell begins; the high range always begins one year after your oldest demo cell ends, and goes up to age 99.

 

If you want to track the whole market, in terms of cume and preference reports, but only want to include a subset of those broad age groups in your actual music test, you should plan for that when laying out your demo groups.  For example, you might be interested in tracking 18-54 cume/preference for the market in your callout research, but you only want  18-34 Females to take your actual music test.  In this case, you might set up demos in this manner:

 

       1: 18-24

       2: 25-29

       3: 30-34

       4: 35-44

       5: 45-54

 

Then, in Quotas, you would only select the 18-34 Female cells to be included in your music test.  This way, you would still see weekly cume/pref for all 10-99 cells broken down, however only those you have specifically designated would be allowed to take the music test.

 

See also

Set Recruitment Quotas