Potential Positive Report

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RepPotential

Printed Potential Positive report

 

If every song you tested were 100% familiar, it would be very easy to determine which was the most popular; it would be the one with the highest Positive Acceptance score.  But what if a song is not familiar with everybody... but the people who do know it, like it a lot?  That is the premise behind the Potential Positive Report.

 

It is designed to weight the familiarity of all songs up to 100%...  and to weight their Positive Acceptance score accordingly.  For example, if a particular song gets a 35% Positive Acceptance score, but is only 50% familiar, its Potential Positive score would get weighted up to 70%.  That is, assuming you could accurately project the results of the 50% of the people who already know the song to represent the rest of the universe.  If the song were familiar to everybody (100%), its positive score would then be 70%, not 35%.

 

This, of course, assumes that as more people become familiar with the song, they will possess exactly the same positive feelings for the song as the people who now know it.  That may or may not be true.  Without actually surveying the market again when the level of familiarity rises, you can't really determine that for sure.  In any case, the Potential Positive Report can be helpful to "level the playing field" for all songs and allow you to compare "apples with apples" in this "dog eat dog world" of music research.

 

In the example displayed above, the first song listed, Shake Your Bon-Bon, scores a 60.4 Positive Acceptance, with 83.9% Familiarity.  When we weight the Familiarity up to 100% (by multiplying the 83.9 by a factor of 1.19), the Potential Positive score also goes up accordingly, to 72.0% (60.4 X 1.19).