Pick List Questions

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This type of question allows the respondent to select a response from a pre-defined list of choices.



Adding a Pick List Perceptual Question


When you select PickList as your type, you must also define which Pick List you wish to use.  To select a Pick List to use, click the drop box and select the Pick List you wish to use, (or first add one if there are none in your system yet, or the one you want to use has not yet been added).


You may have an unlimited number of Pick Lists in your system.  Also, each Pick List may contain an unlimited number of items.


You may use the same Pick List for more than one question.  For example, you may design a Pick List called Radio Stations.  This list will contain the call letters of all the stations in your market.  You may then use this Pick List for a question such as Which station is getting better?.  You might also want to use this same Pick List of radio stations for another question, Which station did you used to listen to 6 months ago?.


For each Pick List question in your survey, you may designate whether or not you want interviewers to be able to add other items.  Click on the Allow Add drop box and select either Yes or No for this option.


If you want to combine responses from two or more questions, you should enter the base question (generally the first in the series) in the Lock To field.




20  "Who are your three favorite artists? Please select your most favorite artist from this list"

30 "And artist number 2?..."         Lock To: 20

40  "And artist number 3?..."         Lock To: 20


Each of these questions will be displayed in succession for the interviewer, but each choice she makes for an answer will be coded as an answer to question 20.  This allows you to accumulate multiple Pick List responses to essentially the same question, from individual respondents.


Pick Items


After defining a Pick List, you must then add items to the list.  From the Main Menu, select Pick Lists, under the Data Management / Perceptual Surveys menu heading.  The first Pick List you added will be selected. Pick Lists are activated when they are called from a specific question.  Never delete a Pick List that is called from any question in any of your surveys (unless you also plan to delete that survey).


To add additional Pick Lists (lists, not items), click  the Insert button.


To change the name of a Pick List, make sure the desired list is selected, and click  the Change button.


To delete the highlighted Pick List, click Delete.  The Pick List will be displayed.  Click Yes to confirm deletion, or No to exit without deleting.


To add, change or delete specific items in a Pick List, highlight the desired Pick List, and click the Select button.



Perceptual Pick Item browse


From this screen, you may add, change or delete any Pick List items.  Each item may be up to 50 characters in length.  Remember, each item is a different answer, so if you accidentally add the same item more than once, you will not see the correct total number for that response on any report.  (Unless all the interviewers happened to pick the same item.)  Also, if you delete a Pick Item which has already been selected by at least one interviewer, you will no longer see those results in any perceptual reports you view that includes data from that date range.


HandIf you do not allow interviewers to add other Pick List responses, you should have one catch-all response for those instances when none of the other responses are suitable.


This option might be something like Don't Know, No Answer or Other.


In additioning to locking multiple answers to the same Pick List Question, you can also Loop a specified number of times through the same question, AutoFill the answers to subsequent Pick List or Yes/No Questions, based on the answer to this Pick List Question, or Skip directly to another part of your perceptual survey, based on the answer to this question.  These parameters are all set by clicking on the Rules button on the perceptual question form.


See also

Perceptual Qualifications

Perceptual Audio File

Perceptual Rules