Perceptual Questions

  Previous topic Next topic JavaScript is required for the print function Mail us feedback on this topic! Mail us feedback on this topic!  


Once a respondent has been qualified, the interviewer asks them any Perceptual Survey questions, if you have selected a Perceptual Survey in the Quotas settings of the tier for which the respondent qualifies.



Perceptual Question form


If you have a Perceptual Survey selected, the survey will be presented to the interviewer, in the sequence you established when you created the survey.  If the F10 Hot Key option is selected (in Data Management / Perceptual Surveys), the interviewers can also access the Active survey at anytime during the screening process, by pressing the F10 function key on their keyboard.


If you have a Perceptual Survey selected in Quotas, the survey will be presented to the interviewer if the person is qualified, or to all respondents.  The setting that determines this is the Reject Unqualified control on the Defaults / Stations tab. If this control is set to Immediately, the Not Qualified screen will be displayed as soon as a respondent fails to meet your stations, ethnicity, demo or gender criteria, and they will not be asked the Perceptual questions.


HandThere is an Override Setting that will only allow qualified respondents to proceed to the Perceptual Survey.


If Screener is selected, then the Not Qualified screen is only displayed after the interviewer completes the screener.  Those respondents qualified for your music test will then be asked the Perceptual questions; those Not Qualified will not be asked Perceptual questions.


If the Reject Unqualifieds setting is on Perceptual, then the respondent record is only evaluated for your music test after the respondent has completed the Perceptual questions.  In this case, all respondents are asked the Perceptual questions, whether they qualify for your music test or not.


You can also use the responses to specific Yes/No and Pick List Perceptual questions, as part of your qualifying criteria when screening respondents for your music test.  This extends the qualifying process infinitely, beyond just the demo, gender, ethnic and station listening information that is collected in the Make Calls screen.


Spell Checking Verbatims


Whenever you use a Verbatim question in your Perceptual Survey, there are three Spell Checking options available:


Interviewers can manually initiate spell checking on the answer they have typed;


You can specify in Override Settings that all Verbatim answers be checked automatically, as soon as the interviewer clicks OK to save an answer;


You can spell check Verbatim responses for a specified date range.


When you use the last option, you will be asked to specify a date range of responses in which to search.  This will eliminate the need to spell check answers from a period you've already checked.


To initiate spell checking while collecting data, the interviewer simply clicks on the Spell Check button:



Spell Check button


All words in the Answer box will be checked, and any errors will be highlighted.  The interviewer has several options, including changing the highlighted word to one of several closely matching words, ignoring the suggestion(s) of the Spell Checker, or even adding the word to the Dictionary.



Spell checker at work


In the case of call letters, morning shows, towns, etc. you might consider adding these words to your dictionary, so that every time you type 'WAAA', the spell checker doesn't stop on this word.


To automatically force spell checking of all answers when the interviewer attempts to save an answer to a Verbatim question, refer to the section on Override Settings, and be sure this setting is activated (checked on):



Override Setting for automatic spell checking


To spell check Verbatim responses, after the data has been collected by interviewers, click the Spell Check button on the Perceptual / Browse Results screen:



Spell Check button on Perceptual results


See also

Perceptual Survey

Override Settings

Perceptual Results

Perceptual, Qualifications

Spell Checking Verbatim Responses