Features & Benefits

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Here's an overview of many of the features and benefits of the ComQuest system.  For more details on any particular item, refer to that topic in the index.

 

Interviewing

 

Password-protected level security.

 

• Point & Click mouse control eliminates the need for any keyboard typing by interviewers.

 

• Personalized, customizable on-screen scripts minimize ad-libbing and deviation in the field.

 

Auto-dialing feature and headset reduce interviewer fatigue.

 

• Automatically schedules respondents for Busy Signals and Answering Machines

 

• Only phone numbers provided by Fileserver can be called.

 

Incidence reports track interviewer efficiency.

 

Test Specs

 

• Store up to 10,000 song titles in Song Library.

 

• Store up to 1,000 closed ended questions.

 

• Maintain up to 1,000,000 test respondents.

 

• Test between 1 - 40 songs (user-defined Song Test List).

 

• Test between 0-8 closed-ended interactive questions. Test an unlimited number of interviewer-asked perceptual surveys and questions.

 

• Test 0-1 open ended questions, (with answers in respondent's voice dubbed to cassette at end of week).

 

• All song hooks are stored digitally on computer hard-drive, maximizing audio fidelity.

 

• User-defined scoring options; including optional second discrete burn option.

 

Respondent Selection

 

• Random selection of phone numbers improves geographic distribution of respondents.

 

• Initial installation includes 5,000 SSI names and phone numbers of prospects in target demo specified by station.

 

• Future random phone number generation is based on phone blocks from which successful completion was achieved.

 

Test Sample

 

• Set before testing begins: Defaults determine which 6 stations will be included in cume and/or preference sample (user-defined).

 

• 39 additional stations available for screening respondents, or just to track cume/pref.

 

• 7 changeable default demo cells (user-defined).

 

• Can be reset while testing is underway: 1-5 demo quotas, can also be capped. (user-defined)

 

• 1-2 gender quotas (user-defined)

 

• Core stipulation toggles on/off.  Also set maximum caps for each station (user-defined)

 

Test Administration

 

• Random playback of song loop eliminates traditional "order bias" no song is ever always first or always last!

 

• Respondent doesn't have to wait for hook to end to enter answer; improves efficiency and minimizes fatigue.

 

• Continuous data collection; if a respondent quits before completing the test, all data up to that point is collected. When they're re-called, they only have to score songs they missed in previous session.

 

• 3-strikes & you're out; three out-of-range responses to any question or song terminates the test.

 

• Automatic panel building; those completing test are asked if they wish to participate in future. If so, record is tagged for a 30-day call-back (user-defined).

 

• Control how often and how many times panels are re-called.

 

Efficiency

 

• On-line Incidence report instantly shows Attempted Calls, Unqualified, Terminates, Test Takers, Call backs, etc.

 

• Incidence report also shows raw counts and percentages of demo, cuming, and core of all completes (user defined period analysis).

 

• Intuitive screener employs fuzzy logic technology, eliminating confusing skip patterns for interviewers.

 

Results Analysis

 

Reports and browses can be run and re-run at any time during testing period.

 

• Demo ranges and gender selection for all reports (user-defined Filters)

 

• View results in Pie Charts and Bar Graphs form.  Export, copy or print any charts.

 

Street Wizard mapping displays respondents that took the test (and/or cumers) by street level.  Print or export map.

 

• Color-keyed Browse and bar graphs display "safe" songs in Green, borderline songs in Yellow and poor-testing songs in Red. (user-defined Browse Colors)

 

• Basic reports show Familiarity, Positive Acceptance, Favorite and Burn Factor for each song.

 

• Weekly Trend report shows all five variables for each song, as well as the previous three weeks' results.

 

• Dynamic data collection means reports for any week can be run at any time; previous test results are always available.

 

• Export song testing results to PowerGold or MusicMaster music scheduling programs, Excel, Word,  HTML and Palm Pilot Professional!

 

Help!

 

• Interactive on-line help screens throughout program.

 

• Automatic paging for Technical Support.

 

• 660+ page User's Guide

 

• Interactive CD-ROM Tutorial for interviewers and Programmers

 

ComQuest is fully year 2000 compliant.  It is a 32-bit Windows application, and is designed to work exclusively on the Windows 95/98/2000/NT network platforms.