The Familiarity report provides filter options for Demographics and Gender. The printed report includes 4-week Familiarity trend information on all songs tested in the most recent week, (results for songs that were tested last week or two or three weeks ago, but not this week, will not be displayed) plus any available information on each of those songs for the three weeks prior to This Week.
On ranked reports, any songs that have the same score (based on the sort order of the particular report), will have the same rank.
In the sample report displayed above, the first three songs all have a Familiarity score of 98.6, and thus are each ranked as 1st. (The next song is then ranked as 4th).
The end date you specify in the filter determines what scores will be included in this report. All scores for the 6-day period prior to the End Date you enter on the filter screen will be calculated and displayed under the column to the far right. Scores from 7-13 days prior to the End Date you enter will be under the Last Week column; scores from 14-20 days before the End Date you enter will fall into the second column, and scores from 21-27 days before the End Date you specify will be displayed under the first column.
As you can see, the date you select as your End Date is critical in determining which week particular scores belong to. For example, if today is Tuesday, a score from last Wednesday would be included as part of "This Week" (the 7-day period defined as "This Week" would include all scores collected between and including last Wednesday and today, Tuesday). But tomorrow (Wednesday), that same score will become part of the "Last Week" score totals, as it has now moved one day further away from the End Date you specify for your research report.
If you are using cycles instead of 7-day weeks, the most-recent 4 cycles of data will be used to compile the Weekly Trends report.
The Familiarity value represents the percentage of all respondents that heard this song hook and gave it any score other than the "Unfamiliar / Don't Know" score you have entered on the Utilities / Set Scores screen. For example, if there are 100 scores in one of the week's sample, and 20 people chose the "Don't Know/Unfamiliar" selection, that song would be displayed with a Familiarity score of 80% (the other 80 people gave it some rating other than Unfamiliar).