Ethnic Break Burn Factor Report

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Printed Ethnic/Burn Factor report


The Ethnic Break reports show how each song tested this week (or for whatever period of time you designate) for the total group of respondents, and also for all Ethnic groups you're tracking.  The reports indicate how each song tested for the selected attribute (Familiarity, Positive Acceptance or Burn Factor) for each group of test takers that fall into any of the available six Ethnic groups.


Ethnic Break Burn Factor ranks songs tested this week in descending order of Burn Factor, and shows the Ethnic Break results for each of the Ethnic group.


In the example report displayed above, the station is primarily testing African-Americans and Hispanics.  In this example, you can see the difference between Burn for the songs being tested, based on the ethnicity of the respondents. (In this example, we requested the report be sorted in descending order, based on the positive scores of the African-American respondents.)