Stations Tab        

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ComQuest Defaults are generally set up during initial installation at your station.  These attributes will not have to be changed unless you decide to take a decidedly different direction in your callout research (different demos, stations, etc.)

 

You can view or change the Defaults settings by selecting Defaults under the Utilities menu, or by clicking on the Settings & Defaults icon from the main ComQuest screen,

 

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then clicking on the Defaults tab at the top, and selecting the desired sub-tab below it.

 

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Default sub-tabs

 

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Defaults/Stations tab screen

 

You can display (up to) six stations for the cume and preference screening questions.  You pick and choose which stations will allow respondents to make it into the survey.

 

Remember, you don't necessarily have to include all of these 6 stations... or all of the demos... in your screener.  The rule of thumb to use in determining which stations to list is to put your own station first, and the next five stations you share cume with in descending order.  This way, the stations respondents are most likely to name (whether you allow them for screening in to the test or not) will appear on the interviewer's first screen.  Otherwise, if you put a high-cuming station that you share audience with on the Auxiliary Stations screen, interviewers will have to pop over to that screen more often.

 

Thus, your station should always be first on the list, followed by your nearest competitor, second closest competitor, etc.  In the space provided, type the call letters and/or frequency for each station.

 

Header Boxes

 

Box 1 Header and Box 2 Header refer to the words that appear on screen over the station selection boxes on the Screener.  Depending on how you are using these two boxes, you should use headers such as Stations Cumed and Favorite Station, or First Favorite, Second Favorite, etc.

 

You also set the logic for each box to tell ComQuest whether you will Allow Multiple Answers in each of the two station boxes. If you are using ComQuest in the traditional manner, to track cume (stations listened to) in the first box, and preference (favorite station) in the second box, you would then check Allow Multiple Answers in Box 1 (because respondents can cume more than one station), but uncheck it in Box 2 (because they can only have one favorite).

 

When interviewers are in the screener, if Allow Multiple Answers is checked, they will be able to click on as many stations as the respondent names.  To go to the next section of the Screener, they merely click on the Header for that next section (the computer won't know when they're done checking stations and ready to move on, so this is how they leave the station question and proceed to the next question).  If Allow Multiple Answers is unchecked, as soon as the interviewer clicks on a station, the computer will automatically leave that section of the Screener, and proceed to the next section.

 

Listening Configuration

 

There are four options from which to choose for configuring your station boxes. Each option offers different logic. Read the description of each option before finalizing your decision on which option you will utilize, or setting the other attributes in your system.

 

Preference Only - Respondents are allowed into your music test based on which station they cite as their favorite or preferred (station selected in the second station box). Which station(s) they cume is not even considered; only their preferred station must match one of the stations you have allowed in Quotas.

 

Only Cume - Respondents must listen to one of the stations you have checked in the cume question section.  Just like in the Preference Only settings, any stations you have selected with a check mark in the Cume section will qualify the respondent for your music test.  If you have multiple stations selected (two or more), they only need to cume any one of those stations you have selected; not all of them.  For example, if you check the first station in the cume section, and are using Only Cume, only those people that said they cumed the first station would be allowed into the music test.  What their preferred or favorite station was, would not be evaluated in any way.  (Any stations you might have selected in the Preference section of the Quotas screen would not even be considered when using Only Cume; those settings are only used in the other Listening Configuration options.)

 

Combine Cume/Pref - This option gives you the best of both worlds.  You can stipulate only people that prefer one of a group of stations be allowed into the music test; but they also must cume (listen) to one of a generally smaller group of stations (such as your station).  Generally, when using this option, stations would select their own station in the Cume settings, and then select their own station plus several other direct competitors in the Preference settings on the Quotas screen.  With those settings, you would then allow any respondent that cited one of those several stations on the Quotas screen as their favorite into the test, as long as they at least cumed your station in the last week. This setting assures you that you won't get only your competitor's exclusive cume in your sample; every respondent must at least cume your station in order to get into the survey.

 

Fave 1/ Fave 2 - This option is not used by very many stations. It reverses the logic for both boxes. Instead of traditionally asking "What stations have you listened to in the last week?", followed by "And which of those is your favorite?" (cume/pref); using Fave 1/ Fave 2 would have you asking "Which station is your favorite?", followed by "Which is your second favorite?" or "What other stations have you listened to?" (pref/cume).

 

When you use the Fave 1/ Fave 2 option, the results of your cume/pref reports are also reversed, so that when you see Cume it is actually referring to the station selections from the second station box instead of the first; and when you see Pref, it is actually referring to the station selections from the first box instead of the second.

 

Keep in mind, whichever option you have selected for Listening Configuration, the respondent will still need to match your demo, gender and ethnic qualifications in order to qualify for your music test.  The qualified/not qualified logic described in this section relates only to the station listening portion of the Screener.

 

Reject Unqualifieds

 

This setting tells ComQuest when each respondent should be evaluated to take your music test.  This setting entails tradeoffs; if you set it to Immediately; as soon as a respondent gives an answer (stations, ethnicity, demo, gender) which disqualifies them from taking your test, the interviewer is notified with the appropriate message in their Script, at the top of the screen.  (They then have the option of re-qualifying another respondent in the same household, or making this person a Not Qualified; except in the case of the respondent not qualifying due to ethnicity, in which case they can only make them a Not Qualified).

 

This is certainly the most efficient manner in which to handle Not Qualified's; as soon as it's apparent they're not going to qualify for your music test, move on, either to another respondent in this household, or to the next respondent.  However, if you end the Screening process with this respondent, before you have collected all of their profile information (such as demographic and gender), then this respondent's information will not be included in weekly cume and preference reports you run.  How could it be included? You haven't even collected this information from them.

 

That's the reason for the second option of when to Reject Unqualifieds - Screener.  In this case, the interviewer is allowed to proceed through the entire Screener, even with respondents who are clearly not going to be qualified to take your music test due to their station listening (or non-listening), ethnicity, age or gender.  However, by allowing the interviewer to complete the Screener, this respondent will now have a complete respondent profile, and their information will be included in cume and preference reports, whether they took the test or not (of course, you can also filter many of these reports when you run them to only include test-takers/completes, if you wish).

 

The Perceptual Survey, if you are using that feature, comes after the Screener.  Generally, only respondents that qualify to take your music test are also asked your Perceptual Questions.  In most cases, this is desired; only ask the Perceptual Questions of respondents that qualify to take the actual music test.  However, in some cases, you may wish to ask the perceptual of all respondents, whether they qualify for the music test or not. In this case, you would want to set Reject Unqualifieds to Perceptual.  All respondents that proceed through the Screener will then be given the perceptual by the interviewer.  At the conclusion of the Perceptual Survey, their respondent record is then evaluated for your music test.  If they're qualified, the Scripts will lead the interviewer through transferring this person to the Fileserver to take the music test.  If they're not qualified, the Script will indicate this as well (just as it does in Immediately and Screener cases). If you're using any of the perceptual questions as qualifiers, you must also set Reject UnQualifieds to Perceptual.

 

HandThere is an Override Setting to change this functionality, so that only respondents that are qualified for your music test are passed to the perceptual survey.

 

The only thing Reject Unqualifieds affects is the timing of when each respondent is evaluated to take your music test, and when the interviewer is notified of this fact; either Immediately, at the end of the Screener, or after the Perceptual.

 

See also

Override Settings