Cume & Preference Reports

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The Cume and Preference reports are not related to song testing.  They merely compile all station Cume and Preference information for the designated period.  All information available from all respondents is compiled and printed, showing actual raw counts and percentages.  (You can, however, choose to include only those respondents that actually completed a music test, if you want to see cume/preference information from only test takers.)

 

Cume Reports

 

 

RepCume

Cume report / percentage

 

These reports, available in both percentage and raw counts formats, show discrete demographic information for each Female and Male cell you designated in Defaults.  There are also columns for respondents that didn't qualify based on being too young or too old (as such, it's not known what gender they are), or people that listened to radio stations that didn't qualify them to take the test (as such, there is no demo or gender information on them).

 

Depending on how you set the filter when you run the report, the results will either include all respondents that were called within a specified date range, or only those that actually completed the song test (Use Completes Only checked on).

 

The "n=" number at the top of each demo cell indicates the number of respondents that comprise the sample for that demo cell.  In the screen shot above, the report has been run in percentage mode; for example, in Females, 18-24, WBGG has a 3.8, which is 1 person out of the 26 in that cell (26 X 3.8%).  This report could also be run in Raw Counts mode, to see the actual number of people in each cell that mentioned each station:

 

RepCumeRaw

Cume report / raw counts

 

Preference Reports

 

RepPref

Preference report / percentage

 

These reports, available in both percentage and raw counts formats, show discrete demographic information for each Female and Male cell you designated in Defaults.  There are also columns for respondents that didn't qualify based on being too young or too old (as such, it's not known what gender they are), or people that listened to radio stations that didn't qualify them to take the test (as such, there is no demo or gender information on them).

 

Depending on how you set the filter when you run the report, the results will either include all respondents that were called within a specified date range, or only those that actually completed the song test (Use Completes Only checked on).

 

The "n=" number at the top of each demo cell indicates the number of respondents that comprise the sample for that demo cell.  In the screen shot above, the report has been run in percentage mode; for example, in Females, 18-24, WBLS has a 26.9, which is 7 people out of the 26 in that cell that mentioned that station as their favorite (26 X 26.9%).  This report could also be run in Raw Counts mode, to see the actual number of people in each cell that mentioned each station:

 

RepPrefRaw

Preference report / raw counts

 

See also

Cume/Preference 6-Week Trends