ComQuest is an Interactive In-House Callout system that enables your radio station to conduct callout research with the highest degree of accuracy and control possible, while maximizing interviewer efficiency and productivity.
The turnkey ComQuest system consists of a Fileserver, and (a minimum of) two Workstations. These three computers are networked, so that they work together, sharing the same set of data files. All ComQuest data files are stored on your main computer, also known as the Fileserver. Outbound calls are placed to respondents in your market by live interviewers working on each of the Workstations. The interviewers conduct a live "screening" survey with each respondent.
Once qualified, based on the test parameters you have defined, the respondent is call transferred (a telephone company term) to one of the four (or more) Interactive phone lines on your Fileserver. The Song Survey program, running on the Fileserver, will play the audio song hooks over the phone to each respondent, and collect their score for each song, either by pushing one of the buttons on their phone, or by speaking their score (ComQuest utilizes AT&T's Watson Speech Recognition engine to capture spoken scoring options, and converts them to binary scores.)
As the Fileserver can administer the music test to four (or more) respondents simultaneously, dramatic productivity gains are realized with the use of ComQuest's Interactive call processing technology.
This ComQuest User's Guide, and the associated on-line Help files (accessed by pressing the F1 key throughout the program) are designed as reference tools to assist in answering questions you have about every aspect of the system. The chapters, and the topics within each chapter, are presented in the same order in which each item occurs in the menus. This makes it easier to navigate through the manual if you're trying to locate information about a specific function or procedure. Also, the Index at the end of the manual is intentionally detailed (as is the Index in the on-line system Help), to help you locate the exact information you are seeking.
As ComQuest is constantly changing and evolving, it is virtually impossible for the documentation (the User's Guide and on-line F1 Help screens) to always be totally in-synch with the program. As such, if you are not able to find help or an explanation for some aspect of the program within a few minutes, we strongly encourage you to contact us directly at 619-659-3600. Your station's ComQuest license fee includes unlimited Technical Support and assistance, and we urge you to contact us with any questions, suggestions, complaints or problems you're encountering. (However, we also humbly request that you first look in the manual and/or Help screens for the answer.)
There is a long list of features and benefits associated with using the ComQuest system. For an overview of these specs, see that section in the Appendix of the ComQuest User's Guide.
Goals And Objectives
ComQuest Callout will enable your station to:
|•||Conduct in-house callout music and perceptual research.|
|•||Define recruitment parameters for each test cycle based on demographic, gender, ethnic and radio listening preferences.|
|•||Control the use of panels, so you can decide how many people are cycled during test weeks, and how often.|
|•||Change any songs or perceptual questions whenever you desire.|
|•||Change the P1/P2 preference parameters for a test cycle as you desire.|
|•||Conduct simple or complex Perceptual Question research.|
Other than the ultimate control you now have over your station's callout research, you also enjoy real-time/immediate access to the results. There is virtually no lag between the time you wish to test a song or perceptual question, and when you can see results. Put a song in the test tonight, and see the results tomorrow morning!
In addition, the quality-control employed by the collection of song scores by ComQuest means a more pristine research environment, which will net you more stable, less wobbly research results. This is achieved in part by the following factors:
|•||All songs are played back in the same digital quality, at the same level and high-fidelity to all respondents.|
|•||No interviewer-interpreted responses... respondents key-in or speak their own answer for each song or Interactive question.|
|•||Interviewers only call and screen respondents as they are presented to them on their Workstation screen.|
|•||No interviewer bias is introduced in the song score collection process. Research has proven that respondents are more candid and honest when submitting data to a computer than they are to another human being.|
Throughout the ComQuest User's Guide, and in the on-line Help screens, you will see notations that look like this:
This is important information relating to the subject you are reviewing. Be sure you read and understand the content of these notes.
If you see text that is underlined and shaded, such as this, that indicates a linked topic. In the help file, you simply click on this text to jump to this topic. In the printed manual, you can lookup this bit of underlined text in the Index at the back of the User's Guide.
Also, if you are to type something on the computer's keyboard, those directions will be displayed in this style:
CTRL + C