Burn Factor report
Burn Factor provides filter options based on Demographics and Gender choices. The printed report will include 4-week Burn Factor trend information on all songs tested in the most recent week, plus any available information on each of those songs for the three weeks prior to This Week.
The end date you specify in the filter determines what scores will be included in this report. All scores for the 6-day period prior to the End Date you enter on the filter screen will be calculated and displayed under the column to the far right. Scores from 7-13 days prior to the End Date you enter will be under the Last Week column; scores from 14-20 days before the End Date you enter will fall into the second column, and scores from 21-27 days before the End Date you specify will be displayed under the first column.
As you can see, the date you select as your End Date is critical in determining which week particular scores belong to. For example, if today is Tuesday, a score from last Wednesday would be included as part of "This Week" (the 7-day period defined as "This Week" would include all scores collected between and including last Wednesday and today, Tuesday). But tomorrow (Wednesday), that same score will become part of the "Last Week" score totals, as it has now moved one day further away from the End Date you specify for your research report.
Burn Factor reflects the percentage of all those respondents who rated the song with the "Tired Of It" response you designated in the Set Scores procedure. For example, if 15 of the 100 respondents in a particular test cycle scored the song as being "Tired Of It", this would be displayed as 15% burn. The number of scores for each song is used in calculating that songs Burn score. As Burn is a single option (respondents are not able to indicate degree of Burn for a song), there is no option to weight Burn scores; they are counted as 1 score each.
If you're collecting burn as a discrete score after each person rates a song, you should run the Passion Index report as well. This report will break down the scores for each of the three discrete burn options and show you not only the score for burn, but also for those who are not tired of the song, and/or wish to hear it more on the radio.