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When interviewers place calls to listeners
in your market, they walk respondents through a pre-scripted
screening process. Here is an example of the first screen
designed to collect station cume information:
Each week, Program Directors configure the specs for callout
in the Set Recruitment Quotas screen. Specific demographics,
genders, ethnic groups, and favorite stations can be turned
on and off from this screen:
To keep track of how many calls have been
made, and the status of those calls, you will refer to
the Incidence Screen. Running totals
are shown for each demographic, station cume and preference:
Perceptual studies are
another tool available from ComQuest to enhance your music
testing research. Here's an example of sequencing for
a simple "What are your three favorite songs"
question for qualified respondents:
There are over 24 different ways to Browse
Test Results, including test scores sorted by
Positive Acceptance. You can change the sort order simply
by clicking on the column header or selecting a different
tab, and results can be exported to a printer or file:
To obtain more detail on specific songs,
you can view results in a Pie Chart or
Bar Graph:
Each week you can generate maps of your
metro with "push-pins" indicating the location
where the sample was drawn. (You can plot only those who
took the music test, or all calls made for the week.)
Each respondent's street address/zip code combination
is geo-coded and then plotted by longitude and latitude:
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